Columbia Artists Management Inc.

Are you in need of an Artist Management Company to help you manage your career?  Recently, I have been researching companies who do just that and found one that has been in existence since 1930.  Columbia Artists Management Inc. (CAMI) is an international leader in managing the careers and touring activities of the world's most prominent performing artists and institutions.  Led by Chairman and CEO Ronald Wilford as well as the managing partners of their subsidiaries, the company has been on the forefront of performing arts management and production throughout the world for eight decades.  You should definitely do your own research when looking for someone to manage your career, however, here is a company with years of experience that may be an opportunity for you.  

CAMI continues its legacy in the discovery and career development of the next generation of young artists.  The company maintains its position as the world's largest classical music management firm internationally and is recognized for its distinguished list of Artists & Attractions. 

The firm’s managers include a diverse selection of individuals who specialize in the careers of instrumentalists, conductors, opera singers and other vocalists, as well as in the touring activities of orchestras and instrumental ensembles. Complementing its activities in classical music, the company manages an extensive roster of world music performing artists, as well as the leading classical, modern and popular dance companies.

For over thirty years, through its Columbia Artist Theatricals (CAT) subsidiary, CAMI has pioneered the development of national Broadway touring. Today, CAT continues its long tradition of distributing the highest caliber of theatrical entertainment. Through the further development of collaborative partnerships, CAMI continues to expand its activities at the forefront of media development and the performing arts.

As you are searching for someone to represent you, you should make sure the company has the experience and clout to lead your career in a positive direction.  This may be the most important decision you make in your career.  For more information, check out CAMI website.  You may find some helpful information from one of the leading Artist Management companies in the industry.

Reference

Retrieved from:  http://www.cami.com/?

Sponsorships can be a win/win for Artists and Companies

Are you having a hard time finding the funds for your project?  Recently, I came across an interesting article on the Artist Management Resource website.  The article gives some great advice for Artists who may be looking for sponsors for their tour.  It turns out that companies are also looking for new ways to reach their customers.  Many businesses are beginning to discover that consumers are becoming harder to reach using traditional advertising/marketing techniques.  Sponsorships can provide a win-win situation for all involved - a way for businesses to reach consumers more effectively by utilizing integrated marketing; and an avenue for musicians to acquire funding for their tours and/or projects. I thought I would share some important tips from the article so you can jumpstart your career.

First, you must be able to clearly identify your audience, their loyalty level and buying habits - apart from buying your music/merchandise and attending your shows.  Your target audience may just be the right fit.  For example, if the highest percentage of your audience member’s are 34-55 year old females; they are proven to buy health and beauty products.  Perhaps businesses that sell similar products to this audience would be interested in supporting your efforts. 

You must also identify the benefits and market them to potential sponsors.  Be aware of the benefits that will be most useful to a prospective sponsor including your mailing list, image, talent, or perhaps even logos, merchandise, and even copyrights and trademarks.  You should keep your fees reasonable as well.  In addition, you need to be clear about the type of image you project.  Sponsors will associate with projects that fit their image they are trying to establish and cater to the demographics they are trying to reach.

Another suggestion is to create or produce a project that is appealing to the media.  Companies prefer projects that can attract TV coverage, especially if their logos and/or products can show up in the broadcast of an event.  Be open to bundling your project with other companies that have more clout than you.  However, you must limit the number of companies that you attach to the event/project.  Conflicts will occur when sponsors compete or don’t match well with other co-sponsors.

Finally, you want to help your sponsor to gauge the effectiveness of the benefits that you are offering them.  The business needs to make sure they are generating a solid return on their investment.  A suggestion may be to hand out flyers at the event with a coupon offering a discount or promotion.  This will help the company measure the success of the sponsorship.  You also need to prove that you can deliver the benefits promised to the sponsor.  Make sure you follow through on all professional promises.

Artists continually search for funds to help support their projects.  Sponsors are a great way to help!  You can find more great information on this topic as well as Artist Management information at www.artistmanagementresource.com.  

Retrieved from:  Rwakaara, J (2007) ArtistManagementResource.com