Do you know an Artist or performer who has successfully integrated social media into their marketing efforts? Many artists are beginning to see the value that social media can play when it comes to increasing awareness of their products. Ryan Seacrest has masterfully led the way with a social media strategy that has helped launch new opportunities for the American Idol host. I thought Seacrest was a good example for a discussion of social media and it’s impact on your business and marketing efforts. In this post, we will take a closer look at Seacrest’ career and business ventures in particular and see how social media has assisted his efforts in launching his own production company. Can some of his strategies work for your business?
Ryan Seacrest is an American radio personality, television host, network producer and voice actor. He is the host of On Air With Ryan Seacrest, a nationally syndicated Top 40 Radio Show that airs on KIIS-FM in Los Angeles and throughout the United States and Canada on Premiere Radio Networks, and the internationally syndicated chart show American Top 40, also syndicated by Premiere Radio Networks. On television, Seacrest hosts E! News and American Idol.
Seacrest has been able to use his on air popularity to gain fans and stay in touch with them through social media. He has over 4,711,200 Twitter followers. He is a leader in using Twitter as a way to stay in touch with his fans. There are few that can argue that they haven’t come across Ryan’s Twitter feed. At one point or another, as the intrepid leader, Seacrest runs an account spouting information and content that ranges from the adorable, to the astonishing, to the absurd and everything in between. The business magazine Fast Company has recently recognized his efforts, and named him the Most Creative Person On Twitter.
His approach to social media is to have a conversation with his followers. This approach has allowed Seacrest to build relationships and gain the trust with his connections. He also has launched a successful career and his own production company, Ryan Seacrest Productions (RSP).
RSP has developed several reality TV shows including Keeping Up With The Kardasians and most recently Jamie Oliver’s Food Revolution on ABC. He has many more on air and in development. Seacrest uses his on-air time and Twitter to communicate to his audience about these programs. He creates a buzz about what is happening on the show and always promotes the time and channel his followers can tune in to see Food Revolution. His social media strategy seems to have worked too. Seacrest was just labeled the most powerful man in Reality Television, stealing the title from his former boss Simon Cowell.
So, how can you use social media to enhance your business? It will take some time as it has with Seacrest. However, it is a great way to build awareness, gain trust, and launch your own successful entertainment venture.
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