What are creative entertainment productions? For myself, they are opportunities to discover dynamic new ways to present entertainment. These productions blossom from an idea and grow into amazing experiences. They can range from multi-million dollar productions to smaller intimate shows with a limited budget. The key element is utilizing the production team’s creativity and imagination to maximize the experience for the audience.
In this blog, I will share my ideas openly to generate discussion. This interaction will spark new ideas for others interested in presenting innovative ways to entertain. We will examine some well-known companies who have led the way by presenting creative entertainment. Topics will include ideas for setting the right environment for creative brainstorming, available new technologies, and emerging industry trends as well as new talent.
As an audience member I love to be presented with an innovative approach to producing a show. For example, I remember the first time I experienced a Cirque du Soleil show. I was blown away by the combination of technology, creativity, and the amazing talent. This combination is an award-winning recipe for the Cirque du Soleil Company. They started in Quebec Canada in a large tent with a handful of street performers in 1984. Today, they are known around the world and have over 4000 employees. The company has sought to evoke the imagination, invoke the senses and provoke the emotions of their audiences. The company places creativity at the core of all its endeavors so as to be sure of limitless possibilities. They are one of the leading organizations in presenting creative entertainment productions.
The first time I realized the full potential of imagination was during that Cirque du Soleil show. I will always remember that amazing performance because it changed my life, it taught me to think differently. It reminded me that talent by itself could be great. However, talent presented uniquely by a collaborative team can be excellent. As a Producer, my objective is to deliver an excellent experience for every audience with every production.
It’s not always easy, especially when you have a limited budget. However, with creativity it is definitely possible. Recently, I was working on a project with a minimal budget but I needed to produce an impactful event for the client. This event could potentially lead to future business with this customer. We wanted to satisfy the guests but had to deliver something extraordinary with limited funds. I called a brainstorming meeting with the Creative Director, Production Manager, and supporting team to finalize a proposal. We all openly discussed different ideas on creating a high impact event for this guest. All team member concepts were considered without judgment. The final plan that came out of that meeting was brilliant.
We decided to showcase a wireless band with each musician playing their instrument in their own human sized sphere. The use of in ear monitors allowed the band to hear the other members playing. This band had a unique world beat sound that would appeal to attendees from all parts of the world. The result was astonishing and worked better than we expected. The client was so impressed with the creativity of this event that they signed an agreement for us to produce a much larger event in the future.
My passion is continuing to push the boundaries and discover new innovative ways to present entertainment. I will achieve this through creativity and exploring new technologies. We have so much to discover and experience in the ever-changing entertainment industry. Everyday we are learning and discovering new ways to more effectively communicate. The evolution of technology is making entertainment more interactive, customizable, and immediate. The audience has access to new forms of entertainment with the click of a mouse, a button on a remote or the screen on a smart phone. Producers are looking for the next big idea to capture the attention of this exploding audience. The challenge will be to create a need for your brand of entertainment as a product.
Let’s explore these exciting opportunities together.
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